June 23, 2011
cannes quoted.
The wisest, most insightful sessions at cannes lions are delivered by people who work outside of the ad agency world. Think about that - Olivier Blanchard Luck is an attitude - Sir Ken Robinson Authenticity is just being real - Robert Redford Cities are the creative engines - Eric Schmidt Keep moving forward while staying true to your originals - Robert Redford Creativity is process of having an original idea that has value - Sir Ken Robinson Creativity is the primary asset of business and Populism is the new effectiveness for brands - Leo Burnett Things we love give us energy, others take away - Sir Ken Robinson How do you become 'better' at creativity? Do what you love and are good at and 'practice'. Sir Ken Robinson What I would like to have is one to one relationship with seven billion people. That should be a goal for each brand - P&G CEO
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